I'm Tracy.
With over 20 years of experience promoting and defending the corporate image of household brand names, including Mercedes-Benz, Avon, and Cutty Sark Scots Whisky, I can teach you how to authentically brand yourself to give you a professional advantage. Whether you want to apply for a new job or be invited to stand out as a thought leader in your field, defining your personal brand and putting it out there on LinkedIn and your resume will help you move forward with confidence and clarity about what you have to offer.
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"You either take control of your personal brand or it takes control of you. It’s that simple."
Who am I?
Personal branding is second-nature to me. I'm Tracy Darchini, and I've had the privilege of managing the reputations of global household brands through corporate image campaigns for over 20 years. I have contributed articles about personal branding to the Huffington Post and PBS's NextAvenue, and my book Forward Thinking Advantage is available on Amazon.